Hideki Fujii has played an important role in the world of advertisement photography and ladies' portraits for many years. Recently he has published printed works on photo emulsion for Japanese paper.
Among his published works are the book Karada Kesho, with make-up artist Teruko Kobayashi. He was also responsible for the cover photography for the Steely Dan album Aja.
Fujii died on May 3, 2010 at the age of 75.